What’s a bid in “Pro Sales”?

A bid is the highest price you're willing to pay for one click on your promoted ad. If a buyer clicks your ad to learn more or contact you, that click is counted in "Pro Sales".

Your bid competes with bids from other sellers. In general, the higher your bid, the better your chances of getting your ad shown to more people.

The final click price may be lower than the bid you set, depending on demand and the quality of your ad, but it will never be higher than your bid.

Bids are now set per Bid Group — every ad in a group shares the group's bid, and different groups can have different bids.

You can set a custom bid within the available limits. The exact range depends on the category of your ads. In Nigeria, bids range from ₦50 to ₦300, and the maximum bid is the same for all Boost Packages.