How can I improve the ad’s CTR to promote it in “Pro Sales”?

Low CTR can happen for several reasons: high pricing, low-quality pictures, incomplete fields or descriptions, and an unclear title. Use the tips below to make your ad more attractive to buyers and help it perform better in "Pro Sales".

1. Review product pictures

   Make sure you use high-quality photos taken in good lighting. They should show all angles and details of your product so buyers can understand what you're offering.

   The first picture helps people decide whether to click on your ad. It should show the product in full, ideally in the centre of the photo. This way, it won't be cropped in the feed and will look more attractive. You can check how buyers see the product in the feed on the "My ads" page and make edits if necessary.

2. Check whether the title gives enough information about your product

   A title should highlight the key characteristics of your product, so make sure it clearly describes what you're selling. Include the item's brand name and specifics like size, colour, and condition. Avoid using evaluative adjectives, such as gorgeous, beautiful, or amazing, because they don't give useful information about your item and people rarely use them in search.

   Effective title: New Zara black leather oxford shoes for men in sizes 40-46

   Title with poor performance: Men's shoes

3. Double-check that you filled in all the fields

   We use the product category and type you selected to show your ad to people looking for such an item. If you specify them incorrectly, your ad will hardly reach interested buyers. Fill in all the fields, including optional ones, to help us understand who to show your product to. If the information is not detailed enough, we can't promote your ad as efficiently as we'd like to.

4. Review the price

   Take some time to compare prices for similar products from competitors. Sort ads by price and check the lowest price point for your product in the market. Remember to filter products by condition to see only relevant prices.

   When you understand the average market price for your product, you can set a price that will be attractive to buyers. Sometimes sellers set a higher price to leave room for negotiation, but buyers usually choose offers with lower initial prices and may end up purchasing from other vendors.