Brand consultants are employed by independent brand consultancies, such as Millward Brown, Interbrand, Saffron and Equilibrium, to scrutinise, analyse and evaluate the brand identity, brand performance and brand strategy of their clients’ products or services. They then offer expert recommendations and insights into how their client can revitalise their brand.
When a company’s brand is failing to pack a punch, brand consultants are drafted in to breathe new life into it, improve it and help it evolve. Brand consultants provide a fresh and impartial perspective on the pros and cons of a company’s brand, and can therefore suggest and implement effective branding solutions that will transform their client’s fortunes.
Task And Responsibilities
Brand consultants begin their mission by conducting extensive research, which includes:
- Liaising with company directors and their employees
- Undertaking competitor analysis
- Identifying the value of branding in achieving the company’s business objectives
- Conducting primary research, i.e. devising questionnaires and distributing them to members of the public who constitute the brand’s target audience.
Once all this research is complete, the brand consultant will process the data, analyse it, identify trends, interpret the information, and present it an accessible and understandable format.
They will then share their findings with the client and offer expert guidance on how the company can optimise the return on their marketing campaigns.
These recommendations can focus on anything from brand name, packaging design and visual merchandising to strategy development, copywriting, internal brand engagement and the use of social media and other digital phenomena.
Many brand consultancies go above and beyond simply making recommendations. Indeed, the majority of brand consultants will take their duties as a consultant to the next level and play an active role in the implementation and management of the proposed brand changes.
To enter this line of work, you will need an undergraduate degree in any discipline. However, studying a subject such as marketing, advertising or business studies may boost your chances of securing an entry-level position.
Another way to boost your employability is to get work experience with a brand consultancy, market research company or integrated marketing agency.
Mode of Application
• Interested candidates should forward their CV details to standviewinc @gmail.com
• Candidates can also opt to send their Fullnames, Date of Birth, Current contact address, Valid phone number, Age, Years of experience and Job applying for to 09*********
• Candidates can also opt to send their Fullnames, Date of Birth, Current contact address, Valid phone number, Age, Years of experience and Job applying for to the advert message box.
• Candidates should comply with all requirements and instructions enlisted failure to do so will lead to AUTOMATIC disqualification.
• Candidates should only call the phone number attached to the advert daily during working hours of 8am-4pm (Monday-Saturday).
• Only shortlisted candidates would be contacted