Content Creator

Job Summary The Content Creator is responsible for creating, editing and publishing engaging content to promote Laire Apartments, showcase its properties and attract potential guests. The role focuses on increasing brand visibility, generating booking enquiries and strengthening Laire’s presence on Instagram and TikTok. Key Responsibilities * Plan weekly content calendars and develop creative content ideas. * Shoot professional apartment tours, property showcases and lifestyle videos. * Create promotional videos, POVs, voiceovers, trends and behind-the-scenes content. * Edit videos using CapCut, Canva or other approved applications. * Write engaging captions, hooks and relevant hashtags. * Identify property selling points, amenities and location advantages. * Publish approved content and monitor social media performance. * Maintain Laire’s premium brand identity and visual standards. * Collaborate with Customer Support and Facility Managers during shoots.

Performance Targets * Produce 15–20 quality videos monthly. * Submit weekly content plans and performance reports. * Develop at least four new creative concepts monthly. * Complete assigned property shoots and Required Skills * Photography and videography. * Video editing and social media management. * Creativity, storytelling and communication. * Knowledge of Instagram and TikTok trends. * Good time management and attention to detail. Professional Expectations The Content Creator must be punctual, proactive, creative and professional. All content must meet Laire’s quality standards, and property information and pricing must be accurate. Company footage and information must remain confidential. The Content Creator reports to Management and must direct all booking enquiries to the Customer Support Team. They are not authorised to independently negotiate rates