Avoiding the Business Mistakes That Even Intelligent People Make.
Smart people sometimes make mistakes that seem like good ideas at the time. Why do clearly intelligent people, including business leaders, make spectacularly wrong decisions costing them time, money, and at worst, the loyalty of their customers and employees?
Author and business consultant Jim Nightingale supplies invaluable insight into poor choices made by otherwise intelligent people and reveals that, from the wacky to the disastrous, every kind of erroneous thinking is rooted in similar thought processes that make even the smartest professionals do things wrong. "Think Smart, Act Smart" examines the faulty thinking of a collection of brilliant people, using case studies drawn from historical examples including:
- The Challenger Disaster.
- The South Sea Bubble.
- The failed Bay of Pigs Invasion.
- Project Alpha.
- The Dot-com Crash.
The ideal companion for anyone who wants a better understanding of why intelligent i