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Beyond the Idea
Brand New
Condition
Books
Type
Self-Help
Genre
Adult
Age Level
300
Number of Pages
2020
Publication Year
Paperback
Format
Businesses stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings.
Indeed, even a company with the world’s best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today.
Vijay Govindarajan and Chris Trimble are the world’s leading authorities on the successful management of innovation. In Beyond the Idea, they distil more than a decade of research and insight into a practical, accessible, read-at-one-sitting handbook that offers invaluable guidance for anyone charged with making innovation happen: executives, managers, consultants, project leaders and teams.
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