Quality & heritage: Neumann is known for its uncompromising approach to quality. For example: “The foundation of the company’s decades of success is an uncompromising quality-oriented approach to both the development and manufacture of its products.” 
• Longevity of products / service: They offer repair & servicing for microphones, loudspeakers and headphones built after WWII, often using original spare-parts where possible. 
• Professional reputation: Their gear is used in top-tier studios and by world-famous musicians. The gear is often seen as a sign of top professional workflows. 
• Full-chain approach: By covering microphones (input), monitors/headphones (output) and now interfaces (conversion & workflow), they aim to provide an end-to-end reference workflow for recording and monitoring.