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NEW YORK TIMES BESTSELLER
t's casicr to copy a model than to make something new:
doing what we already know how to do takes the world
from 1 to n, adding more of something familiar. But
every time we create something new, we go from 0 to 1. The
act of creation is singular, as is the morment of creation, and
the result is something fresh and strange. This book is about
how to get there.