SEO COURSE OUTLINE
MODULE 1
Introduction to Search Engines functionality
History of search engines
How search engines work
The anatomy of a search results page
Organic vs sponsored search results
Search engine crawling, indexing and caching
Schema, Rich snippets, and data structure
Penguin, Panda, Hummingbird & other algorithms
MODULE 2
Search Engine on and off page optimization
Content optimization
Anchor Texts
Title optimization
Internal and external linking
The relevance of architecture in optimization
Video optimization
MODULE 3
Keyword Research, Analysis, and keyword terms
Keyword density
Keyword prominence
Keyword positioning
Keyword planner
Keyword ranking
MODULE 4
Search Engine Optimization tools
Google Analytics
Google webmasters and working with penalized sites
Google keyword planner tool
Google My business and bing places