Understanding the Business Environment explores the forces that shape business operations, decision-making and organisational performance. It provides readers with practical and academic perspectives on the challenges businesses face and the strategies they can use to respond effectively.
• What the business environment is and why it matters
• Internal and external factors that influence business performance
• How multinational companies operate and compete
• The impact of resource extraction and economic conditions
• Employee motivation and the factors that drive performance
• Managing multinational organisations and global teams
• Competition and strategies for business survival
• How banks compete and the changing role of fintech
• How telecommunications shapes the business
• Business relations with government and public institutions