It is a unisex fragrance launched in 2025, inspired by the Arabic word meaning "smoke." It reinterprets the Middle Eastern ritual of burning perfume, delivering a smoky, spicy, and sweet olfactory experience with a masculine edge. This complex scent evolves through distinct layers:
- Top Notes: Mandarin, Pimento, Smoked Spices – Opens with a vibrant, citrusy burst of mandarin, paired with the warmth of pimento and smoky spices for a bold introduction.
- Heart Notes: Incense, Labdanum, Orange Blossom, Patchouli – Transitions into a resinous and floral core, with smoky incense, earthy patchouli, and delicate orange blossom adding depth and mystique.
- Base Notes: Amber, Tonka Bean, Benzoin, Praline – Settles into a warm, gourmand drydown, blending sweet praline, smoky, and rich amber for a luxurious, lingering finish.