Better customer management
by having a pos system, it is possible to document your customers’ information in your system.
it can be their name, phone number, purchases, e-mail, etc. by having customer data, you can have a better overview of your target market, as well as customer groups (for example your new or loyal customers).
you can send promotions to your customers to incentivize them to visit your shop more often or to build customer loyalty. the system can help you track each customer to offer targeted promotions. having proper customer information management allows you to thoroughly understand your target customers and make better business decisions.