Social Media Strategy
Create monthly content and campaign plans in collaboration with the design/content team.
Identify opportunities to increase brand awareness, audience engagement, and community growth.
Recommend platform-specific strategies for Instagram, LinkedIn, X (Twitter), TikTok, Facebook, and emerging platforms.
Community Growth & Engagement
Build and nurture an active online community by responding to comments, messages, and audience interactions.
Identify opportunities for collaborations with creators, organizations, universities, and student communities.
Encourage user-generated content and community participation.
Platform Management
Manage and optimize all social media accounts, ensuring consistent brand voice and messaging across platforms.
Schedule and publish content at optimal times.
Trend + Performance Monitoring & Analytics
Track and report key performance metrics regularly, including:
Follower growth
Reach and impressions
Engagement rate
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