Answer Questions - Via phone, chat, email, WhatsApp, or in-person
2. Solve Problems - Handle complaints, returns, refunds, technical issues
3. Provide Information - Explain products, prices, policies, how to use something
4. Document Interactions - Log calls/chats/tickets in CRM
5. Follow Up - Make sure the issue was fully resolved
6. Collect Feedback - Get customer opinions to help the company improve