Start With Why by Simon Sinek

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Jiha Lagos • Ikeja

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"Start with Why: How Great Leaders Inspire Everyone to Take Action" is a bestselling book by Simon Sinek. Published in 2011, the book explores the concept of finding and communicating your purpose, or "why," as the key to inspiring leadership, building loyalty, and driving success. Sinek argues that most companies and leaders focus on the "what" (their products or services) and the "how" (their processes and strategies), but neglect the more fundamental question of "why" (their purpose, values, and beliefs). By starting with "why," leaders can create a sense of meaning and purpose that resonates with their teams, customers, and communities, leading to greater motivation, engagement, and success.

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