Social Media Manager

Develop and implement social media strategies to align with business goals Create, schedule and publish engaging content across social media platforms Analyze current marketing efforts to pinpoint weaknesses and make improvements Collaborate with other marketing experts to develop cross-channel assets Monitor and respond to comments, messages and mentions to foster community engagement Leverage social media trends to gain traction and amplify following Ensure all assets are on brand and in line with company values and goals Set, monitor and react to information gleaned from key performance indicators (KPIs) Manage social media advertising budgets Stay up to date with social media trends, algorithm changes and best practices Manage social media tools and platforms used for scheduling, listening and analytics

writing research Information technology Artificial Intelligence SEO knowledge Creative and design Data analytics Customer relationship management Budgeting Technical skills (Adobe Indesign, Photoshop Microsoft Office) Critical thinking Clear and engaging writing