Advertising LCD Player is a new generation of intelligent equipment, through the terminal software control, network information ransmission and multimedia terminal display constitute a complete advertising broadcast control system. Advertising format including
pictures, text, flash, video, weather, exchange rate, and other multimedia material . The initial idea of the advertising LCD player is to make the ads to change from passive to initiative, and it turns out that its interaction makes it contains a lot of public service functions which successfully attract customers to take the initiative to browse ads. Therefore, at the beginning the mission of the advertising LCD player is to change the mode of passive communication , through interactive way to attract customers to browse ads