components of our business Plan
• section i – executive summary
• name of business / company
• office & site location
• motivation
• mission statement
• social/economic value
• project status & start up
• why prepare this business plan?
• securities for the proposed loan
• repayment
• section ii – study area
• study area
• company overview
• management team
• departments in the company
• experience
• management team gaps
• section iii – industry analysis
• defining your industry
• your industry size growth rate and sales projections
• industry structure
• market overview
• market segmentation
• relevant market size
• key success factors
• long term prospective
• market characteristics
• sampling technique
• section iv – customer analysis
• target customers
• customer needs
• market needs / social problems and solutions
• buyers behaviour
• market share
• sales forecasting
• section v – competitive analysis
• direct competitors
• competitive advantages
• section vi – many more to it
