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Book Review — How To Sell To Nigerians by Akin Alabi

'Tosin Adeoti
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5 min read
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Mar 18, 2022
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Yesterday, I finished “How To Sell To Nigerians: Sell More Of Your Products In The Next 30 Days Than You Did In The Last 300 Days” by Akin Alabi. Akin is a Nigerian legislator who rose to prominence when he pioneered the multi-billion Naira sports betting industry in Nigeria via NairaBET.com. He is also an icon of the Nigerian internet marketing space.
In ten short chapters, Akin lays bare his blueprint for understanding how the mind of the Nigerian buyer works. And he goes ahead in the first pages by saying the book comes with a money-back guarantee, emphasizing that if the reader does not see the value in the purchase, he can ask for his money back without questions. How does that make you feel? Assured?
Safety tips
- Avoid paying in advance, even for delivery
- Meet with the seller at a safe public place
- Inspect the item and ensure it's exactly what you want
- Make sure that the packed item is the one you've inspected
- Only pay if you're satisfied