Apply makeup to face and style hair to enhance appearance.
Display clothing and merchandise in commercials, advertisements, and/or fashion shows.
Follow strict routines of diet, sleep, and exercise to maintain appearance.
Pose as directed, or strike suitable interpretive poses for promoting and selling merchandise or fashions during appearances, filming, or photo sessions.
Pose for artists and photographers.
Promote products and services to prospective purchasers.
Work closely with photographers, fashion coordinators, directors, producers, stylists, make-up artists, other models, and clients to produce the desired looks, and to finish photo shoots on schedule.
Make many quick changes backstage during fashion shows and yet maintain poised appearance before audiences.