Rainbow handbags are popular for adding a fun and playful touch to outfits and are often seen as a statement piece that can brighten up any look. They are versatile accessories that can be paired with both casual and dressy outfits, making them a great choice for adding a pop of color to your ensemble. These handbags are especially popular during spring and summer but can be worn year-round to add a cheerful and whimsical touch to your style.