We are looking for an amazing, data-driven inbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.
you will be a part of the team responsible for telling the world (and company) the story of our product. You will be expected to be our advocate for a specific feature set and its benefits. Additionally, you will be charged with crafting the strategy around the messaging and marketing for new launches.
You will be charged with monitoring, measuring, and analyzing the effectiveness of marketing initiatives as they relate to the overall company's goals. work closely with sales teams, and sometimes also have a sales operations counterpart. Together, to manage the relationship between marketing and sales to ensure that both sides are optimized to deliver (marketing's role) and work (sales' role) the highest quality leads, something we have grown fond of calling "smarketing." make projections about the quality of the sales and marketing pipeline and spot efficiencies that will make the company work better as a whole