Number-one wall street journal best-seller.
instant new york times best-seller.
a game-changing approach to marketing, sales, and advertising.
seth godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and best-selling books. he is the inventor of countless ideas and phrases that have made their way into mainstream business language, from permission marketing to purple cow to tribes to the dip.
now, for the first time, godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. this is marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation.
great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads