Golden Glow lotion, especially those marketed as "intensive half cast" or "whitening," often claim to promote a brighter, more even skin tone and reduce the appearance of blemishes.
Ingredients like Vitamin C, Ferulic Acid, Turmeric, and glutathione are commonly cited for their antioxidant and brightening properties, while ingredients like shea butter and aloe vera are included for moisturizing benefits.
Some formulations also include SPF for sun protection.