1. Increasing the loyalty or satisfaction of existing customers
2. Solving a problem or challenge, e.g., decreasing customer complaints
3. Saving money, e.g., negotiating a better deal from a supplier
4. Saving time, e.g., suggesting a new time-saving process... etc.
5. Developing an idea your employer acted on
6. Launching new products, projects or initiatives
7. Increasing the company press coverage or market recognition