Art Directors help develop ad campaigns by conducting research, coordinating with other members of the art department, and designing cohesive, brand-specific initiatives that appeal to the target demographic. They lead and take part in the entire campaign development process, from establishing objectives until the project is completed and presented to the client. Art Director who will be able to lead a team of artistic people and coordinate resources in an effort to create a unique ad campaign with the target audience in mind. The Art Director will meet with clients and internal departments to discuss and establish project objectives, research current trends and the target demographic, and design and troubleshoot the visual aspects of an ad campaign, from the initial planning stages until the finished campaign is presented to the client or company. You should possess an understanding of graphic design concepts and software and excellent interpersonal skills.
To succeed as an Art Director, you should be a creative and communicative multi-tasker with exceptional project and time management skills. You should be punctual, perceptive, and detail-oriented with a great mind for developing and realizing the vision of the campaign