My name is Tobi Adesina, a brand communications professional from Nigeria. My five year plus years of experience includes work with brands ranging from startups to large corporations. I started out my career with a passion for creating artistic and unique designs. This led me down a path of increased proficiency in brand communications and identity design. I have worked at Alder Consulting, a creative intelligence agency in Lagos Nigeria, where I collaborated with creative and technical teams to proffer branding solutions for companies on a national and global scale.
My work experience spans across developing and refining brand messaging, brand architecture, marketing strategy, visual and operational branding guidelines, and digital campaigns.
My experience with a range of brands has enabled me to integrate customer behaviour, as well as cultural and market trends into my work process.
My passion for brands is deeply embedded in my work philosophy. I strongly believe "Brands will determine the economies of the future, and culture is at the centre of this move.
Man makes brands, brands shape cultures, cultures become the soul of society, society in turn dictates the behaviour of man. This brand experience cycle highlights the roadmap for future brands who aim to sustain consumer loyalty in the long run. Now more than ever brands wield that decisive power to steer economies at will.
By creating remarkable experiences, through products and services, consumer behaviour is influenced; and cultures are shaped at every level. It's the age of empathy, and brands must think people over profit. Brand interactions must transcend cash transactions to cultural experiences."
I have an expert skill level in design, and proficient in use the Adobe creative suite. I am also competent in brand strategy, abstract thinking, product design and engineering. He actively consults for brands on different scales