The Jack Daniels Old No. 7 has aromas of vanilla, corn, caramel, banana and toffee. Accessible and smooth, this whiskey is a must-have at your bar and home. It is the original all-conquering cola-friendly colossus for every whiskey lover and commands a legion of fans worldwide, thanks to the sweet smoothness imparted by the Lincoln County Process of charcoal-mellowing the spirit before maturation. Established in 1866, Jack Daniel Distillery is still active in the small, 360-inhabitant town of Lynchburg, Tennessee. Located in a dry county where the sale of alcohol is prohibited, it exports the famous American Whiskey all over the world.
Mellowed drop by drop through 10-feet of sugar maple charcoal, then matured in handcrafted barrels of our own making. And our Tennessee Whiskey doesn’t follow a calendar.
It’s only ready when our tasters say it is.
We judge it by the way it looks. By its aroma. And of course, by the way it taste