Reporting directly to the Digital & Marketing department, the successful candidate will be responsible for the following:
Provide reliable and insightful market research and intelligenceDevelop and manage Big Data analytics in our clients businessAssist in the development of the Digital & Marketing annual business plan, KPIs, budget, and policies and proceduresDevelop a Marketing Analytics strategy/ plan and review with Digital & Marketing HeadPerform the selection of most appropriate research methodology and techniques, identification of research needs, and assessment of whether they can be met internally or require external resourcesCoordinate with other our clients departments to identify research needs and lead appointment and management of external research vendors when requiredEnsure the performance of research of local and regional demand trends, forecasts of mall operators, market trends, and customer perceptions, market intelligence, competitive, and pricing research and provide input to the Development and Asset Management stagesPerform measurement of the effectiveness of ATL advertising campaigns and collateral through communications researchDefine “Big Data” requirements and reporting functionalitiesRun analysis and issue reports on researched dataProvide input on pricing based on conducted competitor and market intelligenceCarry out economic modeling, scenario analysis, segmentations and simulations to obtain valuable insights on consumer behavior, tenant preferences and general market trendsPerform measurement of brand awareness and attributes vs. competitorsIssue quarterly market research reports updating our client’s Management on key real estate trends (lease rates, construction costs, occupancy rates, demand / supply gaps), retail trends (new brands, key client news), key competitors news, etc.
In order to be considered for this role, the successful candidate will have the following key skills and attributes:
Degree qualified in Business Administration or Economics
Qualified candidate should forward their CV to the email address goldluxintegratedconsult @gmail.com or send name, phone number, qualifications and location to the message box or the phone number at the advert