The Clickable Corporation by
Jonathan Rosenoer, Douglas Armstrong, J. Russell Gates.
Successful Strategies for Capturing the Internet Advantage.
From garage startups to international conglomerates, businesses from all over the world are jumping onto the Net faster than you can say, "Click here," seeking ways to turn prospective online endeavors into bona fide profit centers. InThe Clickable Corporation, Arthur Andersen consulting firm executives Jonathan Rosenoer, Douglas Armstrong, and J. Russell Gates look at how 25 notable enterprises already are turning "trillions of mouse clicks into solid sales." Aimed at those who remain "dubious, confused, or simply uninformed about the Web's ability to sell their products or services," it focuses on definable benefits that draw customers to successful cyberventures: information, choice, convenience, customization, savings, community, entertainment, and trust. The book is hardcover