SOUTECH Web Consults – (a smart and budding Information Technology (IT) firm with innovative, intelligent, knowledgeable and experienced consultants, trainers and developers.
To be efficient in IT service delivery and management you need core practical training from SOUTECH Web Consults to help you in:
Critical thinking and problem solving skills
Creativity and innovation skills
We look forward to training you in the following courses.
Digital Marketing Course Outline
This course provides a complete overview of all aspects of digital marketing and how to integrate and use them to achieve business objectives. It is designed to cover the complete marketing mix and be relevant across multiple roles and disciplines, whether client side or agency.
Who should attend?
• Marketers who have some experience in digital but want to grow their confidence
• Those who may have only one perspective of digital, or be a specialist in one area of digital, and want to broaden their skill base
• Those marketing and advertising professionals who are new to digital and keen to learn how to leverage digital across a broad spectrum of channels
• Those who are interested in seeing how digital is approached from both client and agency perspective.
• Understand the scope of digital marketing and how it integrates with overall business and marketing strategy
• How to assess various digital channels and understand which are most suitable to an idea or solution
• Understand the fundamentals of digital marketing campaign, and be able to apply it to achieve your business objectives.
1. Fundamentals – Understanding consumers
• How the online marking landscape is changing
• Understanding consumer behavior and translating that into good customer experience.
2. Fundamentals – Content
• Content strategy, planning, creation and designing for the brand
• Channel constraints and video content,
3. Fundamentals – Data
• What is big data and how can we use it?
• Metrics, measurement and evaluation.
4. Tools – Owned media: Website
• Website development and responsive design
• Designing for usability, function and effectiveness
• Website Conversion funnels
• Search engine Optimization.
5. Tools – Owned media: Mobile and email
• Mobile sites and apps
• Email strategy, designing for response, data management and the spam act.
6. Tools – Owned and earned: Social
• Social platforms and an overview of how they are used
• Social as an earned medium
• Social media monitoring and community management.
7. Tools – Paid media
• The paid media landscape, targeting, data and technology
• Networks, affiliates, email lists and digital out-of-home
• Paid search – how it works and search for mobile.
8. Applications – Managing digital marketing
• Managing digital projects
• Budgets, dashboards and templates
9. Applications – Campaign planning
• Planning campaigns for awareness/branding, acquisition and retention
10. Applications – Optimization and emerging trends
• Testing – A/B and multivariate and optimization
• Emerging media, technology and trends.
1. Pay Training fee of before training start date
2. Commence your training at SOUTECH Training Venue
Payment can be made via our website on the Register page or through Bank deposit/transfer.
*Please remember to notify us after successful payment or sending a payment notification directly to this email address:
Venue: SOUTECH, after Shehu Shagari Mosque, Area 1, Abuja
• Real-life application and understanding
• Conducive learning environment
• Participants get a Certificate of Training
• Restricted and interactive classes
• Service comes with all necessary softwares
• Soft copy training(Videos and eBooks) materials will be available
• Qualified and experienced facilitators
• Get a full Video/Audio recording of the training (No need for refresher class)
• Full certification course (Good for your CV)
• Job/Internship placement support (Optional)
• Customized soft copy of training materials will be provided
• Organized and efficient training process
• Tea/Cofee Breaks and Snacks to be provided
• Conducive air conditioned learning environment and Parking Space
DONT Miss this opportunity!
Services Rendering at Client Location: No