Ad is archive
find similar ads in Books & Games in Central Business Dis

  • Archive: This Is Marketing by Seth Godin

Archive: This Is Marketing by Seth Godin

Central Business Dis, Abuja (FCT) State, Nigeria
Brand New
Age Level
Archive: Now, for the first time, godin offers the core of his marketing wisdom in one accessible, timeless package. at the heart of his approach is a big idea: great marketers don&#39;t use consumers to solve their company&#39;s problem; they use marketing to solve other people&#39;s problems. they don&#39;t just make noise; they make the world better. truly powerful marketing is grounded in empathy, generosity, and emotional labour.<br />this book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.<br />it&#39;s time for marketers to stop lying, spamming, and feeling guilty about their work. it&#39;s time to stop confusing social media metrics with true connections.

Excella Services

Last seen 1 day ago
Abuja (FCT) State, Central Business Dis, Region 36, Port-Harcourt Crescent, off Gimbia street, Area 11, Abuja, Nigeria

Similar adverts