Knight, the man behind the swoosh, has always remained a mystery. now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. at 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything