I’m a Sales Professional with 9+ years of experience in competitive FMCG industry driving the development and execution of strategic sales & marketing plan to ensure the delivery of financial goals as related to volume, net sales, market share, and margin and distribution objectives.
Hands on expertise in Territory Management, Sales & Marketing, Business Development, Distributor Management, Channel Development, Key Account Management, Field Sales Management, New Product Development& Launch, Institutional Sales, Sales Force Automation, among others.
Exceptional ability to build and maintain relationships with distributors and other trade partners, providing strategic sales and marketing support, improving product coverage, implementing go-to-market strategies, managing promotional effectiveness and accurate sales forecasting across different channels and markets.
A result-driven team lead who takes responsibility to deliver exceptional business results:
Led top-flight sales team to successfully execute several market-driven and customer-focused campaigns which led to 400% improvement in weekly volume sale of poor performing SKUs.
Drove new product development initiatives and ensured successful penetration across different markets. Achieved 120% increase in coverage within 6 months.
Pioneered institutional sales across the assigned region and signed on >25 corporate organizations and institutions. This contributed 20% to annual regional sales.
Monitored the effective deployment and allocation of Point-of-Sale Materials and recorded over 70% growth in visibility and merchandising across delegated territory.
Initiated strategic expansion into remote and under served villages. This increased coverage by 85% and improved sales by 30%