Daniel Wellington (stylised with a reverse capital D) is a Swedish watch company, founded in 2011 by Filip Tysander.
Headquartered in central Stockholm in Sweden, the company has different networks in over 25 countries.
The watches are manufactured in China, designed in Sweden and use a quartz movement made by Miyota, a Japanese company.
The manufacture has known success through a special digital strategy and an important presence on social networks like Instagramwhich have over four million followers (March 2018)
In February 2017, Daniel Wellington was named the fastest growing company in Europe. The Swedish company has reported a three year growth of 4,695%. Criticism has been targeted at the perceived lack of novelty and value