My name is Godwin. Hello and welcome. Thank you so much for taking the time to stop by and join with me. We work with a lot of small-business owners and look at a wide variety of small business websites every day. And don’t get me wrong; we have seen some awesome small business websites, bravo! But unfortunately all too often we come across small business websites that range from lacking a few key elements to being barely functional at all. In order to help small business owners understand exactly what is hurting small business websites the most here are the most common errors we see, how they hurt small businesses, and what you can do to fix them. Quote me right after reading this article you will know where you are lagging behind and wake up for a new face and level of your small business.
POOR WEB DESIGN.
The cost of designing their small business website is a major concern for many small-business owners. As a result many of them take shortcuts like using a free template or hosted solution Most often that leads to poor design that detracts from the message business owners need to convey. Visitors who have a bad user experience will not stay and engage with a business through the website. Even worse, they most likely will tell their friends about the bad experience and keep them away as well. Yes, you will save a few money up front, but you will lose a lot more in missed opportunities for lead generation and lost sales in the long run.
NOT MOBILE FRIENDLY.
In 2017 a responsive, mobile-first website is absolutely essential for any business! Not only do your mobile visitors expect this, but it is a Google requirement since the Google mobile friendly update of April 2015! Not only that, the number of mobile only users is now exceeding the number of desktop users in the world now. Only 12 months earlier the number of desktop users was twice that of mobile-only users! Yet 60% of all small-business owners do not have a mobile friendly website, or know if their website is responsive and mobile capable. Without the technology to engage their mobile visitors many small businesses are missing out on key consumers. And the only way to fix that problem is with Responsive Web-Design.
POOR SEARCH ENGINE OPTIMIZATION (SEO).
Small business marketing is getting more competitive, and small-business owners need every advantage they can possibly get. Online discoverability is important, helping potential customers find your company or business. Yet 80% of small businesses cannot be found in online searches because their small business websites earn a Google Ranking of zero Because they do not understand the basics of SEO many small-business owners are hesitant to implement a search engine optimization strategy, which effectively keeps them from better search visibility. And I can understand that; some small business owners are afraid of paying developer online to do SEO for them. Here is an alternative for you; use our SEO Tutorial Video.
NO CALL TO ACTION.
This is a frequent side effect of bad web design. Without a main call to action your customers won’t know why they are visiting your website or what your company has to offer. Even worse, 93% of small business websites do not display a contact email addresses, and 49% do not list any phone numbers Not to talk more of having Live Chat on their home page. If you are not providing visitors with a reason for visiting your site or an easy way to contact you they will move on to your competitors. Remember, it is up to you to tell your potential customers what you want them to do! No, you are not being rude! Your website visitors expect you to do so. Because if you don’t they will get the feeling you don’t really care about them. And you don’t want that, do you?
OUT DATED CONTENT.
Small business websites that get updated frequently and regularly rank higher on search engines and are more engaging for visitors. But curating appropriate content and updating even a basic website can be time-consuming and frustrating for many small-business owners. 68% of small-business owners find the time necessary to update their website a major challenge, and 24% say the cost of maintaining their site is a big hurdle. And when small-business owners maintain their own site they run the risk of wasting time they could be using to cultivate new business.
A much better option is to have your small business website built on a content management platform (CMS). My personal favorite is WORDPRESS, and our design and development teams back me on this. A word of caution, as a good friend and Wordpress Expert : I will tell “Sure, WordPress is easy! Once you know how to use it!”
HOW TO SOLVE THIS SMALL BUSINESS PROBLEM.
Before you get nervous bear it in mind that the problems stated above can usually be solved in a time and cost-effective manner. But you most likely will need some professional help to get you started. Some immediate fixes can usually be implemented very quickly.
below are a few things that you can either do yourself, or have a professional web designer do for you:
• Add a call to action if you don’t already have one.
• Add your contact email, phone number mostly Live Chat/SUPPORT to at least your home page; having it in the footer of every page is even better.
• Check to see if your business address is correct, including the pin on Google Maps.
• If you are active on social networks add links to them on your website and blog.
• Take a look at your content and remove outdated content and add new content.
In most cases a professional web designer or Developer can take care of everything on this list in a day or two. You will have to pay some money, but you will get immediate benefits.
WHAT IF I NEED WEBSITE FOR MY SMALL BUSINESS.
In some cases it is easier, and therefore more cost and time effective to start over from scratch. This is especially true if your current small business website is not mobile-friendly, based on a template or hosted solution that is difficult to update, suffers from bad design, or has other major problems. And keep in mind that websites get dated as well.
If your small business website is 4 years old or more you really should consider getting a fresh look and a small business website that works for you, not against you! So look for a web design professional in your city, or simply reach out to us and we will be happy to help you!
WE BUILD WEBSITE FOR BUSINESS OWNERS
Are you a small business owner experiencing other types of problems with your small business website? We would love to know about them.
Our team will listen to your concerns, identify any problems and bottlenecks that stand between your audience and your business website, and help you fix any problems, permanently! That way you can focus on running and growing your business instead of being disturbed about the big problem with small business websites. Sounds good to you? Then why not contact us now!
We are experts at carefully crafting custom, responsive and user-friendly websites to meet almost any budget. From simple small business websites to e-commerce sites and business blogs or membership sites we are the go-to resource for small business owners. We can also help you with creative services, brand strategy, content strategy and creation, search engine optimization, and social media integration. Contact Us Today
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