Olay Anti-Wrinkle Firm and Lift day cream visibly reduces the signs of ageing in just 14 days.Features Skin firmer in 28 days.Helps reduce the appearance of fine lines.More radiant glowing skin in 7 days.With Skin Renewal Complex which activates surface cell renewal to reveal younger looking skin.Dermatologically Tested, non-greasy formula.Ideal for women aged 40+. BenefitsOlay Anti-Wrinkle Firm & Lift Day Cream with SPF15 is a multi-vitamin daily moisturiser which visibly reduces lines and wrinkles in 14 days.