Retinol increases skin cell production (proliferation). It helps unclog pores. Retinol also exfoliates your skin and increases collagen production, which can reduce the appearance of fine lines and wrinkles, giving your skin a fresher, plump appearance. Incorporate retinol in your routine snd see yourself look 10-20 years younger than your actual age. We also give advice on how to apply retinol for best results