Just as the quality of the beans determines the quality of the coffee, the quality of the panel determines the quality of the tv. The ips panel used by lg is the reason why led tvs have clearer, more consistent, and sturdy screens.
True color accuracy
ips offers the most identical color impression to that of the image in every precise pixel of hd resolution.
Wide viewing angle
ips minishows the most consistent color and contrast from all angles among lcd panels.(tech background: ips technology can reduce the color distortion and deliver more consistent color in color, any angle.)
blur-free clarity
ips is decidedly superior to the conventional panels in the clarity of its pictures during fast motion display.