WAKANOW ( September 2017 to date): Graphic design specialist (Digital Marketing Team):
Responsible for creating email marketing campaigns, User interface/experience designs (UI/UX), online designs, Print and publications to enhance and place the business strategically in the market.
WAKANOW ( July 2016 – September 2017): Graphic design/Email Marketing specialist (Marketing Team): Responsible for creating still designs, internal and external communications (email marketing), web banners, widget designs, outdoor/indoor designs, newspaper publications, print designs and social media designs.
Graphic Design Specialist: To plan, analyze, design, and create official college marketing materials that educate and inform both internal and external audiences about products, programs, and services.
Provides creative support for web graphic needs (social media).
Compiles and organizes information from multiple sources; formats and updates written material and graphics provided in multiple formats including hard copy, Word, Excel, and Adobe Acrobat.
Coordinates designs and produce varieties of official brand publications and marketing collateral which may include brochures, catalogs, print ads, posters, fliers, mailers, PowerPoint slides, newsletters, infographics, banners (web, widget), and promotional merchandise.
Originates design concept and layout for materials including photo selection, digital manipulation, and font usage adhering to brand standards; generate updates and changes as needed.
Collaborates with staff and consults with copywriters on text that accompanies the design to ensure the needs of the client, the message the design should portray, and its appeal to end users is effective.
Managed up to 5 projects or tasks at a given time while under pressure to meet weekly deadlines.
Email Marketing: Responsible for creating email marketing campaigns to promote a product or service. Determines target audience, devises campaign, and launches email campaign to create buzz or generate leads for the business.
Create, test and schedule email and campaigns within our email and campaign platforms.
Ensure marketing message is conveyed clearly and delivered properly to prospects.
Ensure messages are sent in proper form and template.
Include specific graphics, incentives, and detailed descriptions.
Send messages to those who have opted in for messages.
Create database of emails for lead generation.
Send out personalized and group marketing communication emails to customers.
Include persuasive 'call-to-actions' in advertisements and promotions.
Design and write press releases.
Develop list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor.
Report on critical email SMS campaign statistics
Collaborate with cross-functional teams to plan, deliver and execute successful marketing campaigns (web designs, internal and external Ads, etc.).
Creating design and email mock-up
WAKANOW (February - June 2016): Graphic Designer (Tech Team):
Successfully worked with the tech team to build the Wakanow page (Destination Africa)
Provided contents for the team (written and imagery), designed banners and Wakanow Ad placements running on the site and third party sites.
Content Developer: Primarily responsible for content modifications, additions, deletion and implementing approved digital enhancements within a web-based content management system.
Continually monitor the website in a proactive manner to ensure that information is accurate, content is current and pages are free of errors.
Verify compatibility within all browsers and across mobile devices.
Work with Web Communications to make certain that the proper guidelines are followed across all digital channels.
Perform image manipulation tasks such as creating thumbnails, image resize, file format conversion and simple image edits.
Create and maintain multimedia, including photo galleries, slideshows embedded in Web pages
Verify that all content is approved through proper channels and systems prior to posting.
SURKREO COMMUNICATIONS SOLUTIONS 2015
Internship (Copywriting, also doubled as a temporary digital marketer)
Job description: Copywriter: working closely with the art director to analyze briefs, brainstorming and creating communicable ideas that will sell the brands. Digital Marketer: overseeing social media pages for brands, developing contents for online marketing, day-to-day communication on their pages and also ideating for new ways to engage consumers