WHY YOU NEED A CHATBOT FOR YOUR BUSINESSES TODAY.
What is a chatbot?
A chatbot is a software that uses artificial intelligence to enable you to hold a conversation with a robot and get real time answers to your questions about a particular product or service.
How are companies using chatbots in marketing?
Dozens of large marketing-heavy institutions, including Uber and Kayak, are using chatbots to connect with their customers and sell more services. In an Era where the Internet is saturated with websites and adverts, chatbot comes in handy to have a near real one on one interactions with customers, offer recommendations, help close a deal, give updates, generate leads, induce purchases by offering items for sale in between conversations, and much more.
Report has suggested that many people now spend time on messengers than browsing through websites. Chatbots are your perfect, sweet talking sales rep that comes a whole lot cheaper. It's easier to manage and enable multi-tasking without wasting so much of an energy.
Examples of Chatbots being used today
1. Real estate agents bots
Of all the professionals out there, real estate agents rank among some of the most lead-hungry. Real estate agents bots helps potential home-sellers evaluate if they could sell their home on there own, or if they need help from a real estate agent. or showcase properties to potential buyers in a more interactive, friendly and informal way.
2. Loan calculator bots
Financial institutions that provide consumers or businesses with loans are always looking for ways to get more applications. Why not offer a loan calculator? After running the calculation in the chatbot, open up a dialog and offer something free (perhaps a guide on the “ten things to ask a lender”) in exchange for their email address.
3. Life coach bots
Just as the new year brings new resolutions, it often encourages people to try a little harder at controlling their tempers, better managing their budgets, or improving their life by other means. In steps a bot that gives some free advice in these areas and then puts the consumer in touch with a life coach.
4. Politician bots
As the elections draw nearer, several politicians have taken their campaigns online. I remember coming across one presidential aspirant campaign page on Facebook. His promises sound credible, and I thought, well, this is the guy I am going to vote for. I opened my Messenger, sent him a message. It was read but I got no reply. I was snubbed or ignored. Although I was quite aware that the page is definitely managed by some lacky assistant. The attitude was a thumbs down and it has cost him my vote. Imagine if it were a chatbot, it will interact with me, as well as many others immediately and as personal as it could, answering my questions and politely telling me of the questions it couldn't answer.
Legislators, Governors, and other politicians are trying hard to keep in touch with their constituent. The radio jingles and TV commercials aren't paying as most people now spend time on social media. They need to pass updates on what they are doing in the state legislature, or what they would do if elected. The chatbot are the perfect tools for this because its has already been programmed with hundreds of responses for many possible questions. It also allows them to draw tight geographic fences around areas you want to advertise in. A politician can sets target around her district, buy ads, get people into her chatbot… and now has a more pro-active voice with her constituents (and a much greater likelihood of being re-elected) at a much cheaper cost.
5 .Investment advice bots
The financial planning industry is very competitive for new business. Advertise a guide on Facebook that is sure to whet the whistle for would-be investors and then take them into the chatbot when the click the ad. From there, capture their email address, and you’re gold!
6. Home services bots
No matter the home service you offer (or that your client offers), you can help automate quotes and lead generation for potential new customers. You can also provide home improvement advice through a chatbot as a method of greatly increasing the likelihood that you’ll garner new leads.
7. Appointment-setting bots
If you are involved in an appointment heavy industry (hair salons, dental offices, etc.), then you can leverage a chatbot as a method for current customers to book spots on your calendar. Simply opening up a dialog with your customers, via Facebook Messenger, will allow you to proactively reach out to them to see how they are doing, to solicit reviews/feedback, and to run “refer a friend” promotions.
8. Religious bots
The first chatbot I came across was the Pope Bot. It's was like chatting with the Pope, and saying the Prayer with him. It was an awesome experience. There are other bots representing several churches and religious organizations. Many of them have a Donation button. Talking about cashing it in right.
Chatbots are the new trend. The Era of messages reply in a day, or an hour is fading. messages are now automated. The productivity is awesome. I have used it to make a considerable amount of sales within a short time, while all the numerous advert couldn't. You can sync your Facebook page updates, fetch tweets from your Twitter timeline, get search results from Google, scrap information off your website and feed it directly to the user in a conversation.
I am a pro Chatbots builder. Contact me if you need one.
You can chat with Zen, my Facebook Messenger chat bot from this link.
or search Messenger for Botstudio
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